A Deep Dive into Christmas Gift Sales Analysis using Rubisight

A Deep Dive into Christmas Gift Sales Analysis using Rubisight

Unwrapping the Festive Cheer: A Deep Dive into Christmas Gift Sales 

 

The holiday season is a time of joy, cheer, and, of course, gift-giving. As retailers gear up for the next festive season, understanding the nuances of consumer behaviour and sales trends becomes paramount. This blog post takes you on a journey through a comprehensive analysis of Christmas gift sales, leveraging the insights gleaned from the provided dashboard. 



Key Insights -

  1. Sales and Profitability: 

  • The latest season saw a significant surge in sales of 2.74 lakhs compared to the previous year. 

  • Profitability also witnessed a healthy increase of 13000, indicating successful pricing and promotion strategies. 

  1. Customer Segmentation: 

  • Seniors emerged as the key drivers of Christmas sales, contributing the most to both sales and profit. 

  • Female shoppers consistently outperformed their male counterparts in terms of sales. 

  1. Geographical Performance: 

  • Copenhagen topped the list of cities with the 87.14K as one of the highest sales, followed closely by New York and Warsaw. 

  • The consistent performance of these cities across seasons suggests a strong customer base and effective marketing strategies. 

  1. Shopping Preferences: 

  • Online shopping continues to gain popularity, with a significant portion of Christmas gifts being purchased online. 

  • However, in-store shopping still holds its ground, indicating a preference for physical shopping experiences for certain product categories. 

  1. Payment Methods: 

  • Online payments have become the preferred method for Christmas shopping, with credit and debit cards leading the way. 

  • Cash payments still have a significant presence, especially for in-store purchases. 

  1. Product Performance: 

  • Food and Toys emerged as the top-selling product categories, contributing significantly to overall sales of 41%. 

  • Toys and electronics also witnessed substantial growth, indicating a shift towards gifting experiences and gadgets. 

  1. Customer Behaviour 

  • Online Shopping Trend: Customers preferred to shop instore during the Christmas season compared to online. 

  • Sales are comparatively low on Monday and Tuesday.  

  1. Pricing and Promotion 

  • Higher Prices in December: The average unit price during the Christmas season (December) was significantly higher than in November, likely due to festive gifting and increased demand for premium items. 

  • Budget Impact: Customers with higher budgets tended to buy more, even at higher prices. 

  1. Product Insights 

  • Unit Price per Order: The average unit price per order increased with the number of units per order, suggesting that customers who buy multiple items tend to spend more per item. 



Overall, these insights provide a comprehensive understanding of the factors influencing Christmas sales and profitability. Please share your feedback on the analysis !!!! Comment us for the actual dashboard link.
Dashboard Inspired by  - AnhLeimer 



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